The fire has been kept on the burner for a century only for each tea leaf to grow into its full exquisite beauty.
In 1917, Mr. Hsu Jin-Rong started his intertwining relationship with Taiwan tea. Besides cultivating in a tea plantation, he also sourced quality tea from other tea farmers and re-sold it to foreign trading houses that exclusively handled all imports and exports at the time. And this is how the story of Emei Tea House began.
Formerly called, “Emei Tea Shop”, Emei Tea House is located in Emei Township in Hsinchu County. With a history of 100 years, Emei Tea House is now managed by three fourth-generation brothers, Hsu Ming-Feng included. Together they inherited the professional tea processing know-how. They climb many mountains to visit various tea plantations in Taiwan and supervise all procedures in the plantation ranging from tea selection, processing, classification and packaging. They spend extensive amount of time on accumulating experience, apply exclusive roasting techniques and attend to meticulous details, as well as winning many awards in major tea competitions.
Different from regular standardized tea roasting procedures, Emei Tea House applies a preliminary classification of raw tea to identify the most suitable
roasting method and duration for each kind of tea and keeps sampling the tea during the roasting stage till obtaining the best taste to ensure the ultimate exquisite beauty of each tea leaf. Emei tea can be purchased in regular sales channels and various other venues thanks to Emei’s partnership with celebrity chefs and restaurants. We hope that Emei tea will be available in more varied places so that everyone can get a taste of the profound culture behind the Taiwan tea.
The English name for the brand, OMEE CHA, is integrated with Taiwan’s Hakka spirit. OMEE is close to how the Hakka people pronounce the Mandarin for Emei. CHA is the Romanization for the Mandarin word, Tea. The ingenuity behind the English name, OMEE CHA, has it that as soon as it’s pronounced, it exudes the ethos of Hakka tea and will blend you into our local tea culture.
As a carrier of this centennial Hakka tea culture, Emei Tea House has been roasting tea for over a century with heartfelt dedication, and in so doing, we present to you premium Taiwan tea that is worth repeated savoring.