OMEECHA

36500 days of roasting

About Us

The fire has been kept on the burner for a century only for each tea leaf to grow into its full exquisite beauty.

In 1917, Mr. Hsu Jin-Rong started his intertwining relationship with Taiwan tea. Besides cultivating in a tea plantation, he also sourced quality tea from other tea farmers and re-sold it to foreign trading houses that exclusively handled all imports and exports at the time. And this is how the story of Emei Tea House began.

Formerly called, “Emei Tea Shop”, Emei Tea House is located in Emei Township in Hsinchu County. With a history of 100 years, Emei Tea House is now managed by three fourth-generation brothers, Hsu Ming-Feng included. Together they inherited the professional tea processing know-how. They climb many mountains to visit various tea plantations in Taiwan and supervise all procedures in the plantation ranging from tea selection, processing, classification and packaging. They spend extensive amount of time on accumulating experience, apply exclusive roasting techniques and attend to meticulous details, as well as winning many awards in major tea competitions.

Different from regular standardized tea roasting procedures, Emei Tea House applies a preliminary classification of raw tea to identify the most suitable

roasting method and duration for each kind of tea and keeps sampling the tea during the roasting stage till obtaining the best taste to ensure the ultimate exquisite beauty of each tea leaf. Emei tea can be purchased in regular sales channels and various other venues thanks to Emei’s partnership with celebrity chefs and restaurants. We hope that Emei tea will be available in more varied places so that everyone can get a taste of the profound culture behind the Taiwan tea.

The English name for the brand, OMEE CHA, is integrated with Taiwan’s Hakka spirit. OMEE is close to how the Hakka people pronounce the Mandarin for Emei. CHA is the Romanization for the Mandarin word, Tea. The ingenuity behind the English name, OMEE CHA, has it that as soon as it’s pronounced, it exudes the ethos of Hakka tea and will blend you into our local tea culture.

As a carrier of this centennial Hakka tea culture, Emei Tea House has been roasting tea for over a century with heartfelt dedication, and in so doing, we present to you premium Taiwan tea that is worth repeated savoring.

Brand Features

Roasting

The timing/duration for roasting will greatly impact the taste of the tea, and the roasting technique is acquired through repetition before identifying the most fitting temperature for each batch of tea in order for the tea to deliver its best taste after brewing. During the roasting one has to keep an eye on the color, smell and flavor of the tea at all times. No detail in the lengthy complex procedure can be overlooked or compromised, and this is how Emei Tea House produces its unique top-notch tea.

Into the tea leaves, we inject our consistent and passionate daily dedication which you will experience through every sip of our tea.

Family Heritage

Back in 1917, the Hsu family started the business of producing Taiwan tea. With a special appreciation for tea selection and professional roasting technique, the business has carried on to this day. Our tea selection and roasting have always been following the tradition and done by the family in person solely for the goal of publicizing the unique enchanting aroma and taste of Taiwan tea.

With one hundred years of tea culture and never-ceasing tea roasting, led by traditional Hakka tea spirit and integrated with modern tea-drinking concept, the fourth- generation management is to start new chapters for Emei Tea House.

Tea Farm

The concept of tea farms is derived from wineries. Different wineries produce their own wines with their own unique characteristics. Wineries in the same location would produce different batches of wine, each with its own unique taste due to the difference in cultivation, care and handling procedures.

Likewise, we instill the concept of tea farms into our brand to echo the spirit of wineries. With exclusive centennial tea selecting and roasting techniques, Emei Tea House produces tea that has an enduring charm and flavor and is a cut above the rest.

Products

0501 Valley Fog Forest. Refreshing Oolong Tea

Grown in a Nantou tea plantation at about 500 meters above sea level, the tea, once brewed, will emit a natural floral fragrance with a refreshing, sweet, mellow taste, an elegant interpretation of classic Taiwan green tea.

0601 Valley Fog Tree. Dong Ding Oolong Tea

Grown in a Nantou tea plantation at about 600 meters above sea level, this is of Chin Shin Oolong tea variety containing a faint, pleasant, refreshing floral fragrance. Of all tea varieties, Dong Ding Oolong tea is in a friendly price range, suitable for those tea drinkers preferring a refreshing taste.

0801 Valley Fog Wood. Dong Ding High-Mountain Tea

Grown in a Nantou tea plantation at about 800 meters above sea level, this is of Chin Shin Oolong tea variety, 10% lightly roasted and unfermented, and has a bright clear honey yellow color emitting a refreshing floral scent with a briskly sweet taste.

0671 Valley Fog Tree. Dong Ding Jinxuan Tea

Grown in a Nantou tea plantation at about 600 meters above sea level, this is of Jinxuan tea variety, lightly roasted, contains a faint milky scent and a refreshing sweet mellow taste, ideal for everyday drinking.

0871 Valley Fog Tree. Alishan Jinxuan Tea

Grown in a Chiayi Alishan tea plantation at about 900 meters above sea level, this is of Jinxuan tea variety. Lightly roasted, the tea has a golden yellow clear color with a faint milky scent and a sweet mellow non-astringent taste, a very unique Jinxuan variety.

1271 Valley Fog Forest. Alishan Jinxuan Tea

Grown in a Chiayi Alishan tea plantation at about 1100 meters above sea level, this is of Jinxuan tea variety. Lightly roasted, the tea has a golden yellow clear color with a faint milky scent mixed with floral fragrance. Once brewed, this high-altitude tea contains a gentle fragrant texture with an enduring smooth sweet aftertaste.

1072 Valley Fog Wood. Alishan Jinxuan Tea

Grown in an Alishan tea plantation at about 1100 meters above sea level, this is of Jinxuan tea variety. Lightly roasted, the tea features soft round thick glittering lush green leaves due to the drastic daytime/nighttime temperature differences. Carefully selected premium tea leaves then undergo a meticulous roasting process as required for competitions. Brewed in hot water, the roasting fragrance and gentle milky scent are mixed into an enchanting aroma. The tea is honey yellow in color, and bright & clear, sweet & mellow in taste, all in all, a very unique Jinxuan flavor.

1001 Valley Fog Tree. Alishan High-Mountain Tea

Grown in a Chiayi Alishan tea plantation at about 1100 meters above sea level, this is of fragrant high-mountain tea variety. It has a clear greenish honey yellow color with a lasting yet faint aroma, refreshing sweet and mellow in taste.

1201 Valley Fog Wood. Alishan High-Mountain Tea

Grown in an Alishan tea plantation at about 1300 meters above sea level, this high-mountain tea is in bright clear golden yellow color with a green tint and contains a faint floral scent and a sweet mellow smooth gentle texture.

1601 Valley Fog Tree. Lishan Tea

Grown in a Lishan tea plantation in Nantou County’s Renai Township at about 1500 meters above sea level and 10% lightly roasted, this tea has a gentle yet faint floral fragrance and is clear yellowish green in color, refreshing and sweet in taste.

2001 Valley Fog Forest. Shanlinxi High-Mountain Tea

Grown in a Shanlinxi tea plantation in Nantou County at about 1600 meters above sea level, this tea thus contains unique high-mountain tea characteristics. To retain its original flavor and fragrance, the tea is 10% lightly roasted. Once brewed, the tea has a clear honey yellow color with a refreshing elegant mix of tea and floral fragrance. It features a sweet mellow gentle taste which is specific to high-mountain tea.

2601 Valley Fog Wood. Lishan Tea

Grown in a Lishan tea plantation in Nantou County’s Renai Township at about 1800 meters above sea level, this 10% lightly roasted high-mountain tea is refreshing, bright clear honey yellow in color with an elegant yet faint fruity fragrance. The Lishan tea plantation features rich soils, low temperatures and enveloping clouds and fogs that allow the tea leaves to grow slowly, hence its solid structure, hence a sweet mellow taste plus a distinct cold mineral buzz. Drinking the tea, you will be impressed with its fresh, sweet, mellow, elegant taste and its fragrant aftertaste.

3201 Valley Fog Forest. Lishan Tea

Grown in a Lishan tea plantation in Nantou County’s Renai Township at about 2000 meters above sea level and 10% lightly roasted, this tea retains its original floral fragrance and is refreshing in taste. This Lishan tea plantation is in the middle of Taiwan and has the ideal environment for nurturing tea trees thanks to its rich soils and year-round low temperatures that allow tea trees to grow slowly, hence the thick tea leaves rich in pectin substances. Brewed and soaked in hot water, the tea leaves emit a gentle yet faint floral fragrance. Once brewed, the tea has a bright clear honey yellow color, plus a sweet and clean aftertaste. When drinking the tea, you can almost taste the elegant fragrance in your mouth.

4801 Valley Fog Forest. Dayuling High Mountain Cold Tea

Grown in Nantou County’s Biloxi tea plantation at about 2300 meters above sea level, this tea is in a clear honey yellow color with a faint pear blossom fragrance and a sweet smooth taste plus a robust aftertaste. This attribute is due to the high-altitude cold climate in the tea plantation. Limited sunlight and thick mists result in reduced astringent properties in the tea leaves, thus giving the tea a distinct sweet taste.

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